Hillary Eden McMullen

About

Hillary Eden McMullen is a Concord, NH–based marketing strategist and brand designer who helps owner-operated retail, service, and trade businesses turn word-of-mouth into steady local foot traffic. Her approach is organic-first: clear positioning, cohesive visual identity, and simple, repeatable marketing systems that busy shop owners can maintain. Typical work includes brand foundations (mission, messaging, visual refresh), local SEO & Google Business Profile tuning, content planning, social and email campaigns, in-store signage/offer design, and lightweight analytics. Hillary teaches as she goes—no gatekeeping—so clients understand what’s working and why.