Mud Season is New Hampshire’s in-between season—when the snow melts, the pace slows, and the state begins to wake up. MUD Season – Making Unique Discoveries invites visitors to experience the side of New Hampshire they don’t usually see during peak travel months.

This statewide promotional campaign highlights authentic, behind-the-scenes, and early-season experiences offered by New Hampshire tourism businesses. Participating experiences will be featured in curated MUD itineraries and promoted through VisitNH channels and paid digital advertising.

Campaign runs mid-March through mid-May

You may have heard about our new spring MUD (Make Unique Discoveries) Campaign.

This is a spring shoulder campaign that embraces New Hampshire’s mud season as a time for playful, unexpected experiences.

The campaign targets both indoor experience seekers and outdoor adventure enthusiasts in an effort to drive visitation to the state in what would normally be a quieter time of year.

But we need YOUR help to make this successful.
We’re building out content that will populate a statewide map of experiences.

This is a paid campaign as we will be promoting MUD through Visit’s channels and paid digital advertising, so it’s a great opportunity for NH’s tourism industry.

Here is a link to all the information, including where to submit any MUD activities or events.

We hope you’ll share this information with your audiences so we can make the map of events and activities as robust as possible.

Please see all the details, and sign up form here (https://www.visitnh.gov/industry-members/work-together/mud), and reach out with any questions to Kris Neilson at Kris.M.Neilsen@livefree.nh.gov